Jacobs Media Marks Milestone It was 20 years ago today... OK, that’s too cliché. But in fact, the Classic Rock radio format is celebrating its 20th anniversary as a powerful force on FM Radio – and beyond. In an era when radio formats come and go with regularity, Classic Rock has established itself as the most successful new format in the past two decades.
Back in 1985, the Classic Rock radio format was created by consultant Fred Jacobs. Armed with research from his days as the Director of FM Radio Research at ABC and a programming stint at WRIF in Detroit, Jacobs recognized the burgeoning power of the Baby Boomer generation, and the music that galvanized them.
Jacobs comments, "In the early ‘80s, it became apparent to me that the legendary Rock music from the ‘60s and ‘70s had unique appeal, but really wasn’t receiving much airplay. But even I have to admit I had no idea that twenty years later, Classic Rock would still be one of the leading formats and certainly one of its most profitable."
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The Rated-R Classic Rock Show
It's called "Rated-R" because NO songs under the age of 17 will be played... not even with parental consent! Tune in not just for the classic rock, but also for great features such as "The One O'Clock Funnies," your daily "Dose of Shatner" and the Wednesday "Fab Four-play!"
